Why Is My SEO Campaign Failing?

Have you been trying to do SEO on your own and you're not getting the results you'd hoped for? Maybe you've hired someone to help you and they are not living up to their promises. It can be very frustrating to invest time and / or money to grow your business and not see the results you wanted. Regardless of why the SEO campaign isn't working, it's never too late to turn things around. Don't give up on search engine optimisation. Done right, it is the best way to boost the success of your website.

Resurrect Your Failing SEO Campaign

Hire a new SEO company. Not all SEO companies are created equal and if you're trying to do it on your own, the job might simply be too big for you to do while concurrently building your business. Hiring the company who uses a customised approach rather than a one size fits all SEO solution, makes all the difference in the world. Investing in SEO could bring you a huge return on your investment.

Here are some of the areas we will look at for you and some of the areas that, if neglected or worked the right way, could be hurting you.

Web Design

Your current web design could be a road block to your success. This could be the case both from an SEO perspective as well as from a conversion standpoint. Things like Flash could be hampering your SEO. Your design might also turn off potential customers for other reasons, such as page size, load time, colours, or fonts. Slight tweaks may make all the difference in the world. In some cases an overhaul might be in order.

Keyword Research

When you focus on keywords, the backbone of SEO, you need to focus on the right keywords. This will impact you from a search standpoint (being found for phrases that your target customers are looking for) and from a competitive standpoint. Some phrases are so dominated that it's a waste of time and resources to attempt to rank for them. The right keyword strategy is vital to your success.

On Page SEO

SEO has to be done on every single page of your website. It's not enough to simply optimise each page for the same thing, either. You need a multifaceted strategy with depth that helps search engines see what each page is about so that you can be accurately ranked.

Off Page SEO

Things that happen 'off' your site can greatly impact that site. An off page SEO strategy is a key element of success.

Paid Advertising

Pay per click and other paid advertising campaigns aren't always necessary and some website owners shy away from them because they cost money but the right approach could result in something very profitable. And beyond that, pay per click campaigns can help you dominate search engine results pages. By having a paid ad and a listing near the top of the search engine results pages, you could increase your traffic rate in a big way. And other paid advertising methods could also help you with branding and traffic acquisition as well. A good SEO company will look at many options to help you devise a solid traffic acquisition strategy.

Blogging

If you're not blogging, you are missing out on great opportunities to improve your search engine optimisation as well as to build credibility and authority in your niche. Blogs help you demonstrate your expertise and they help you talk to your customers while converting new visitors into new and referring customers. If your SEO strategy doesn't already include blogging, it should. If it does and it hasn't been working, maybe you need some expert advice to help you optimise your blogging efforts.

Video Marketing

Videos can make a huge splash on the internet. They can be used in both an on page and off page SEO efforts and can help you overcome buyer objections as well as help you demonstrate your professionalism. Videos can help you connect with more people. Adding video marketing to your online marketing strategy is something you should consider.

Permission Based Marketing

Are you taking full advantage of the traffic that arrives on your website? Not everyone will convert into a buyer when they visit your site for the first time but if you don't take measures to attempt to convert them, you are, in essence, leaving money on the table. Beyond optimising your pages so that people arrive, an SEO company can help you appeal to those visitors so that they sign up to receive future info from you. If you can insert each visitor into a permission based marketing list, you can effectively insert them into a sales funnel. They can enter one end mildly interested in what you have to say and then when they come out the other end, they could be customers.

Social Media

Social media is a highly effective marketing medium. And it helps with SEO as well as reputation and relationship building. A good SEO company will integrate social media closely with your SEO campaign.

Branding / Reputation Management

SEO is important but most consumers nowadays also pay attention to reputation and branding. If your SEO results are okay but you're not getting a lot of sales, your reputation management could be one of the causes. Optimising your website for search engines is important but if your reputation is optimised as well, this will increase faith in your brand.

Traffic Analysis

Traffic analysis can be very revealing. It will tell you what's working in your SEO strategy as well as what's not. This information is golden. If you're not sure how to analyse your reporting, get help. If your current SEO company isn't doing this, they're doing you a disservice.

A lot of factors can contribute to SEO and internet marketing success. If it's failing, or you're tired of flailing get some help.

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